Babe, It's Farsi

واژه روز

Farsi Word of the Day

Receive one beautiful Persian word every day. Simple, meaningful, and easy to use, plus a glimpse into the culture behind it. For partners and friends of Persians ❤️

Today's Word

جانم

joonam

endearment

My soul; my darling — the most tender term of endearment in Persian, used for the person who is your very life.

"جانم، کجایی؟ — Joonam, where are you?"

Persian History

Joonam (جانم) literally means 'my soul' or 'my life,' derived from 'jan' (جان), the Persian word for soul or spirit. It is among the most intimate and beloved terms of endearment in the Persian language, used between lovers, parents and children, and dear friends. Persian poets from Rumi to Hafez invoked 'jan' as the essence of the beloved — the soul that animates all longing and love. When a Persian person calls you 'joonam,' they are saying you are not just in their heart, but woven into the very breath of their being.

How It Works

A baby step, every day

Sign Up Once

Enter your phone number and choose a plan. One payment, no recurring charges.

8pm Every Night

At 8pm EST, a text arrives with a Farsi word, its meaning, history, and a link to hear it spoken.

Share & Connect

Share the word with your Persian partner, family, or friends. Language is love.

What People Are Saying

A little word goes a long way

My boyfriend is Persian and he literally tears up when I use a word correctly. This has changed how we connect.

Sarah M.

3-month subscriber

I never thought I'd be texting my mom-in-law in Farsi. She called me her joonam. I cried. Worth every penny.

Jessica T.

1-year subscriber

The Persian history facts are what got me hooked. I learn something beautiful every single night at 8pm.

Danielle R.

6-month subscriber

The Word

How it's chosen. How it arrives.

1

Curated, not random

Every word in our collection has been hand-selected for its beauty, cultural depth, or emotional resonance. We look for words that open a door — to a feeling, a story, or a moment of connection.

2

Rooted in Persian history

Each word comes with 3–4 lines of Persian cultural or historical context — drawn from poetry, traditions, and everyday life. You're not just learning a word. You're learning a world.

3

Delivered at 8pm EST, every night

At 8pm EST, a text lands on your phone with the Farsi script, how to say it (transliteration), what it means, and a link to hear it spoken aloud in a native Persian voice.

Messages · Babe, It's Farsi

Tonight's Word 🌹

جانم

joonam

Meaning: My soul; my darling — the most tender term of endearment in Persian.

In Persian poetry, the soul (jān) is the seat of love. Rumi used joonam to address the divine beloved...

🔊 Hear it: babeitsfarsi.com/audio/joonam

8:00 PM

یک کلمه در روز

One word per day, plus an interesting Persian fact.

Connect with your partner and learn more about their culture. One word per day with pronunciation and an interesting fact.