واژه روز
Farsi Word of the Day
Receive one beautiful Persian word every day. Simple, meaningful, and easy to use, plus a glimpse into the culture behind it. For partners and friends of Persians ❤️
جانم
joonam
endearmentMy soul; my darling — the most tender term of endearment in Persian, used for the person who is your very life.
"جانم، کجایی؟ — Joonam, where are you?"
Joonam (جانم) literally means 'my soul' or 'my life,' derived from 'jan' (جان), the Persian word for soul or spirit. It is among the most intimate and beloved terms of endearment in the Persian language, used between lovers, parents and children, and dear friends. Persian poets from Rumi to Hafez invoked 'jan' as the essence of the beloved — the soul that animates all longing and love. When a Persian person calls you 'joonam,' they are saying you are not just in their heart, but woven into the very breath of their being.
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At 8pm EST, a text arrives with a Farsi word, its meaning, history, and a link to hear it spoken.
Share the word with your Persian partner, family, or friends. Language is love.
My boyfriend is Persian and he literally tears up when I use a word correctly. This has changed how we connect.
Sarah M.
3-month subscriber
I never thought I'd be texting my mom-in-law in Farsi. She called me her joonam. I cried. Worth every penny.
Jessica T.
1-year subscriber
The Persian history facts are what got me hooked. I learn something beautiful every single night at 8pm.
Danielle R.
6-month subscriber
Every word in our collection has been hand-selected for its beauty, cultural depth, or emotional resonance. We look for words that open a door — to a feeling, a story, or a moment of connection.
Each word comes with 3–4 lines of Persian cultural or historical context — drawn from poetry, traditions, and everyday life. You're not just learning a word. You're learning a world.
At 8pm EST, a text lands on your phone with the Farsi script, how to say it (transliteration), what it means, and a link to hear it spoken aloud in a native Persian voice.
Tonight's Word 🌹
جانم
joonam
Meaning: My soul; my darling — the most tender term of endearment in Persian.
In Persian poetry, the soul (jān) is the seat of love. Rumi used joonam to address the divine beloved...
🔊 Hear it: babeitsfarsi.com/audio/joonam
8:00 PM